Trusted by 200+ providers on WebPT

AI front office for physical therapists.

Clinics using Penciled see 14.8% more visits while cutting admin time in half. Our AI texts patients for scheduling, increases POC completion, and auto-fills cancellations—integrated directly into WebPT.

Sound familiar?

These challenges are costing WebPT clinics thousands every month.

Spent $100K+ on software that doesn't work

7 coordinators and still 2-3 weeks behind on intake

Phone tag consuming your front desk's entire day

Cancellations creating $150+ empty slots

Staff turnover forcing constant retraining

You're not alone. Marketplace Physical Therapy faced the same challenges before partnering with Penciled.

See how they increased visits by 14.8%
200+providers
50+clinics
trust Penciled

Trusted by WebPT clinics across the U.S.

Arc Physical Therapy
Arc Physical Therapy
Current Physical Therapy
Current Physical Therapy
Functional Performance Center
Functional Performance Center
Marketplace Physical Therapy And Wellness Center
Marketplace Physical Therapy And Wellness Center
Mile High Balance Centers
Mile High Balance Centers
Pelvic Therapy Specialists
Pelvic Therapy Specialists
Physical Therapy Associates
Physical Therapy Associates
Professional Care Physical Therapy
Professional Care Physical Therapy
Renew Physical Therapy
Renew Physical Therapy
Revolve Physical Therapy
Revolve Physical Therapy
Robert Pauline Physical Therapy
Robert Pauline Physical Therapy
Tenet Therapies
Tenet Therapies
Town Physical Therapy
Town Physical Therapy
Arc Physical Therapy
Arc Physical Therapy
Current Physical Therapy
Current Physical Therapy
Functional Performance Center
Functional Performance Center
Marketplace Physical Therapy And Wellness Center
Marketplace Physical Therapy And Wellness Center
Mile High Balance Centers
Mile High Balance Centers
Pelvic Therapy Specialists
Pelvic Therapy Specialists
Physical Therapy Associates
Physical Therapy Associates
Professional Care Physical Therapy
Professional Care Physical Therapy
Renew Physical Therapy
Renew Physical Therapy
Revolve Physical Therapy
Revolve Physical Therapy
Robert Pauline Physical Therapy
Robert Pauline Physical Therapy
Tenet Therapies
Tenet Therapies
Town Physical Therapy
Town Physical Therapy
Results fromMarketplace Physical Therapy(43 providers, 5 locations)
14.8%
More visits occurred
27.5%
More visits per case
27%
Fewer inbound calls
90+
Hours saved monthly

What our clinics say

Michael Rappaport
+14.8%
increase in visit volume

"If we continued on our current trajectory it was only a matter of time until our profitability disappeared. Penciled converts fixed labor into a scalable system that operates 24/7 at a fraction of the cost. When Penciled books over 50% of our visits, it fundamentally changes the cost structure of the business."

Michael Rappaport
Founder and Managing Director, Marketplace Physical Therapy
35XROI on cancellations

"Penciled saved our front offices hundreds of hours every month dealing with the waitlist. Results were immediate once they launched the WebPT integration. If you are on WebPT, this is a no-brainer."

Steve Mongiello, PT, Cert MDT, CSCS
Steve Mongiello, PT, Cert MDT, CSCS
Owner, Renew Physical Therapy
-40.5%reduction in CXL/NS rate

"Penciled alone makes WebPT worth it. It consistently fills scheduling gaps, takes productivity stress off the table, and delivers incredible ROI. The team is hands-on, supportive, and genuinely cares about your success."

Dr. Sonam Patel, BPT, MSPT, DPT, OCS
Dr. Sonam Patel, BPT, MSPT, DPT, OCS
Owner, Healthwell Physical Therapy
8-12%productivity increase

"Penciled has decreased the workload for our front desk and increased our productivity. The speed in which these guys are rolling out updates blows my mind!"

Lauren Ostry, PT, DPT, CSCS, Cert. VRS
Lauren Ostry, PT, DPT, CSCS, Cert. VRS
Owner, Functional Performance Center
Jaymee Valencia
Jaymee Valencia
Chief Operating Officer, Marketplace Physical Therapy and Wellness Center

"Penciled honestly feels like an answered prayer. We’ve always dreamed of a technology that could truly streamline scheduling, but every system we tried fell short. We’re picky (very picky!), and we needed something that actually worked. Penciled works, and our patients love it. No more waiting on hold, no more phone tag—just quick, painless scheduling right at their fingertips. There’s real value in software that finally lives up to the hype."

Steven Nieto, PT, DPT, OCS, Cert. SMT
Steven Nieto, PT, DPT, OCS, Cert. SMT
Chief Executive Officer and Owner, Marketplace Physical Therapy and Wellness Center

"The team at Penciled has blown us away! They made promises and performed beyond those promises. We are now seeing how powerful Penciled is. It has changed how our practice operates on the admin side by greatly reducing the load it places on them just to get patients on the schedule. Our patients have been so happy with the new scheduling system."

John DeSiato, PT, MSPT
John DeSiato, PT, MSPT
Chief Operations Officer, Functional Performance Center

"I have been working with Penciled for several months now, and their team is truly exceptional at listening to our needs and understanding what helps with scheduling at the clinic level. They have been instrumental in facilitating streamlined scheduling processes for both our waitlist and prescribed plans of care. Ultimately, Penciled has helped us significantly improve our number one priority: patient care, by assisting with a higher level of plan of care achievement. I would highly recommend giving Penciled a try; you truly have nothing to lose and everything to gain."

Kunal Shah PTA, CPT, CSCS
Kunal Shah PTA, CPT, CSCS
Founding Partner, President, Revolve Physical Therapy

"Would highly recommend Penciled to anyone looking for a team that 1) takes the time to actually understand your limitations and struggles, 2) remains consistent with communication and responsiveness far beyond the honeymoon phase, and 3) is open to adapting to your needs and will never tell you “that’s just the way it is." As an owner/operator of a physical therapy clinic that is constantly trying to find ways of getting creative and formulate new ways of targeting and retaining clients beyond their initial reason for coming in, Penciled has helped modernize and automate our process while consistently working with my team on any concerns and issues they may face to fulfill higher benchmarks."

Ritesh Tripathi, PT, DPT
Ritesh Tripathi, PT, DPT
Owner, Tenet Therapies

"I initially discovered Penciled through email marketing and didn't give it much thought. However, after a few months of cancellations and our front desk struggling to fill open spots, I decided to book an introductory meeting with Shawn. He was incredibly friendly, clearly demonstrating the platform's usefulness and its cost-benefit to our clinic, which made me willing to give it a try. The Penciled team was excellent in setting up our account and was consistently responsive to my questions and support needs. Since implementing the platform with WebPT, it has become a great asset and a significant time-saving tool for our front desk in filling cancellation spots. I highly recommend Penciled for any small business or single-to-two provider clinics, whether they have a front desk or not."

Sarah Rao
Sarah Rao
Program manager, Origin Physical Therapy

"The Penciled platform and team have been instrumental in our clinic's success. Prior to the platform, our admin teams were manually texting every patient on the waitlist with last minute openings. With the help of the Penciled team, we setup the platform to cater to our clinic's needs. Our utilization drastically increased, and our patients were excited to snag last minute openings when they were only expecting their next appointment to be months out. We're very impressed with the capabilities and can't wait to see what new features they will come up with next!"

The transformation

From firefighting to sustainable growth—here's what changes when clinics partner with Penciled.

2-3 week intake backlog
Same-day patient contact
Manual phone-tag scheduling
50%+ self-scheduled visits
Reactive firefighting mode
Proactive, sustainable operations
Constant hiring to keep up
Stable team, growing volume

Based on results from growing WebPT practices after implementing Penciled

Penciled delivers results for physical therapy clinics.

Read our case studies with physical therapy clients of all sizes.

Marketplace Physical Therapy and Wellness Center
Marketplace Physical Therapy and Wellness Center

Marketplace Physical Therapy increases visit volume by 14.8% while slashing admin time with Penciled

Read case study
Origin Physical Therapy
Origin Physical Therapy

Automated waitlist filled hundreds of cancellations each week

Read case study
Renew Physical Therapy
Renew Physical Therapy

How Penciled's WebPT integration filled 144 cancellations per month

Read case study
Healthwell Physical Therapy
Healthwell Physical Therapy

Healthwell PT reduces cancellation rate by 40% with Penciled

Read case study
Tenet Therapies
Tenet Therapies

Solo practitioner returns investment in first 2 weeks

Read case study

Automation your front office will love.

Penciled handles the busywork—integrated with WebPT.

27.5%visits/case increase

Plan of Care Completion

Track prescribed visits and nudge patients toward on-time completion.

  • Auto-reads therapist notes for visit frequency
  • Patient-friendly scheduling reminders
  • Front-office alerts for early drop-off
Therapist Note
2x/week for 6 weeks
12 visits prescribed
Auto-scheduling
Scheduled
M
T
W
T
F
POC Progress0/12 scheduled
35XROI

Automated Waitlist

When cancellations happen, Penciled matches the right patient and books the slot in seconds.

  • Parallel outreach to all eligible patients
  • First to reply wins the slot
  • Books directly into WebPT
Cancellation Detected
2:30 PM slot opened
Contacting waitlist...
SM
Sarah M.
JD
John D.
MR
Mike R.
LK
Lisa K.
Filled in 30 seconds
23.6%more initial evals

Initial Exam Scheduling

Auto-offer and book initial evaluations the moment referrals arrive—no phone tag.

  • Instant slot matching with therapist schedules
  • Eligibility & block-type awareness
  • Optional holds with SMS confirmations
Referral
SMS
Booked
New ReferralNEW
Sarah Martinez
Dr. Smith → PT Evaluation
Auto-Text Sent
“Hi Sarah! Schedule your PT eval”
Book Now →
Booked
Tuesday 2:00 PM
Sarah Martinez - Initial Eval
Same-day booking
27%fewer inbound calls

Conversational Confirmations

Two-way SMS reminders that actually resolve conflicts. Patients can confirm, reschedule, or cancel.

  • Patients reply YES or NO via text
  • Auto-triggers waitlist on cancellation
  • Policy-aware fee collection
SM
Sarah M.
Active
Reminder: Appt tomorrow 2pm. Reply YES to confirm.
yes
Confirmed! See you at 2pm.
Logged in WebPT

Common questions we hear...

How are patients added to the waitlist?Waitlist
+
There are four ways patients can join the waitlist. First, when patients are initially prompted to schedule their plan of care, they can opt into the waitlist for any visits that don’t have available times available to them. Or, patients can simply reply to any text received from Penciled and ask to join the waitlist or update their waitlist status. Additionally, if the front office has printed out the waitlist QR code, patients can scan that QR code and join the waitlist. Lastly, the front office can add patients to the waitlist at any time.
My therapists write “2–3 times per week” in the “Other” field in WebPT. How will Penciled schedule?Plan of Care
+
If the custom field stores the frequency, Penciled will parse it and schedule the highest allowable cadence.
Can you customize reminder messages?Reminders
+
Yes—use templates with variables (provider name, appointment time, etc.).
What happens if we manually schedule someone in a slot that has a hold?Scheduling Rules
+
If a block remains on the WebPT schedule, Penciled will not schedule into that time, even if you manually overbooked.
Can we add the clinic phone number to messages?Messaging
+
Yes—templates are fully configurable and the AI follows your latest template.

Still have questions? Email us at support@penciled.com

ROI you can measure

  • Fill cancellations in minutes — Marketplace fills 50%+ automatically
  • Lift POC completion — 27.5% more visits per case
  • Reduce no-shows — conversational reminders that get responses
  • Free your team — 90+ hours saved per month at one location

Marketplace PT paid back in weeks. Average clinic: 30 days to ROI.

Quick ROI estimate

Plug in rough numbers; shows a simple +11% uplift in monthly revenue/appointments.

Projected monthly gain
$21,120
Assumes +11% increase in appointments/revenue.
See pricing

Go live in days

1

Get BAA

Schedule an intro call to get a Business Associate Agreement signed.

2

Create WebPT account

Create an account on WebPT to get started.

3

Go live

Configure your AI's settings and go live.

Built for WebPT clinics
50+ clinics already onboarded

Clinics like yours are already ahead.

Every month without Penciled is visits lost and hours wasted. Join 200+ providers who've already made the switch.

  • 14.8% more visits occurred (Marketplace)
  • Automated reminders & waitlist
  • Self-scheduling for evals & follow-ups
  • Plan-of-care compliance nudges

Go live in days. Payback within your first month.