Case studies

Real clinics. Real results.

Explore how Penciled automates front-office workflows for WebPT clinics and beyond—filling cancellations, improving plan-of-care completion, and saving staff time without extra headcount.

Marketplace Physical Therapy and Wellness Center
Marketplace Physical Therapy and Wellness Center

Marketplace Physical Therapy increases visit volume by 14.8% while slashing admin time with Penciled

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Origin Physical Therapy
Origin Physical Therapy

Automated waitlist filled hundreds of cancellations each week

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Renew Physical Therapy
Renew Physical Therapy

How Penciled's WebPT integration filled 144 cancellations per month

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Healthwell Physical Therapy
Healthwell Physical Therapy

Healthwell PT reduces cancellation rate by 40% with Penciled

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Tenet Therapies
Tenet Therapies

Solo practitioner returns investment in first 2 weeks

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Delight your front office.

Michael Rappaport
+14.8%
increase in visit volume

"If we continued on our current trajectory it was only a matter of time until our profitability disappeared. Penciled converts fixed labor into a scalable system that operates 24/7 at a fraction of the cost. When Penciled books over 50% of our visits, it fundamentally changes the cost structure of the business."

Michael Rappaport
Founder and Managing Director, Marketplace Physical Therapy
35XROI on cancellations

"Penciled saved our front offices hundreds of hours every month dealing with the waitlist. Results were immediate once they launched the WebPT integration. If you are on WebPT, this is a no-brainer."

Steve Mongiello, PT, Cert MDT, CSCS
Steve Mongiello, PT, Cert MDT, CSCS
Owner, Renew Physical Therapy
-40.5%reduction in CXL/NS rate

"Penciled alone makes WebPT worth it. It consistently fills scheduling gaps, takes productivity stress off the table, and delivers incredible ROI. The team is hands-on, supportive, and genuinely cares about your success."

Dr. Sonam Patel, BPT, MSPT, DPT, OCS
Dr. Sonam Patel, BPT, MSPT, DPT, OCS
Owner, Healthwell Physical Therapy
8-12%productivity increase

"Penciled has decreased the workload for our front desk and increased our productivity. The speed in which these guys are rolling out updates blows my mind!"

Lauren Ostry, PT, DPT, CSCS, Cert. VRS
Lauren Ostry, PT, DPT, CSCS, Cert. VRS
Owner, Functional Performance Center
Jaymee Valencia
Jaymee Valencia
Chief Operating Officer, Marketplace Physical Therapy and Wellness Center

"Penciled honestly feels like an answered prayer. We’ve always dreamed of a technology that could truly streamline scheduling, but every system we tried fell short. We’re picky (very picky!), and we needed something that actually worked. Penciled works, and our patients love it. No more waiting on hold, no more phone tag—just quick, painless scheduling right at their fingertips. There’s real value in software that finally lives up to the hype."

Steven Nieto, PT, DPT, OCS, Cert. SMT
Steven Nieto, PT, DPT, OCS, Cert. SMT
Chief Executive Officer and Owner, Marketplace Physical Therapy and Wellness Center

"The team at Penciled has blown us away! They made promises and performed beyond those promises. We are now seeing how powerful Penciled is. It has changed how our practice operates on the admin side by greatly reducing the load it places on them just to get patients on the schedule. Our patients have been so happy with the new scheduling system."

John DeSiato, PT, MSPT
John DeSiato, PT, MSPT
Chief Operations Officer, Functional Performance Center

"I have been working with Penciled for several months now, and their team is truly exceptional at listening to our needs and understanding what helps with scheduling at the clinic level. They have been instrumental in facilitating streamlined scheduling processes for both our waitlist and prescribed plans of care. Ultimately, Penciled has helped us significantly improve our number one priority: patient care, by assisting with a higher level of plan of care achievement. I would highly recommend giving Penciled a try; you truly have nothing to lose and everything to gain."

Kunal Shah PTA, CPT, CSCS
Kunal Shah PTA, CPT, CSCS
Founding Partner, President, Revolve Physical Therapy

"Would highly recommend Penciled to anyone looking for a team that 1) takes the time to actually understand your limitations and struggles, 2) remains consistent with communication and responsiveness far beyond the honeymoon phase, and 3) is open to adapting to your needs and will never tell you “that’s just the way it is." As an owner/operator of a physical therapy clinic that is constantly trying to find ways of getting creative and formulate new ways of targeting and retaining clients beyond their initial reason for coming in, Penciled has helped modernize and automate our process while consistently working with my team on any concerns and issues they may face to fulfill higher benchmarks."

Ritesh Tripathi, PT, DPT
Ritesh Tripathi, PT, DPT
Owner, Tenet Therapies

"I initially discovered Penciled through email marketing and didn't give it much thought. However, after a few months of cancellations and our front desk struggling to fill open spots, I decided to book an introductory meeting with Shawn. He was incredibly friendly, clearly demonstrating the platform's usefulness and its cost-benefit to our clinic, which made me willing to give it a try. The Penciled team was excellent in setting up our account and was consistently responsive to my questions and support needs. Since implementing the platform with WebPT, it has become a great asset and a significant time-saving tool for our front desk in filling cancellation spots. I highly recommend Penciled for any small business or single-to-two provider clinics, whether they have a front desk or not."

Sarah Rao
Sarah Rao
Program manager, Origin Physical Therapy

"The Penciled platform and team have been instrumental in our clinic's success. Prior to the platform, our admin teams were manually texting every patient on the waitlist with last minute openings. With the help of the Penciled team, we setup the platform to cater to our clinic's needs. Our utilization drastically increased, and our patients were excited to snag last minute openings when they were only expecting their next appointment to be months out. We're very impressed with the capabilities and can't wait to see what new features they will come up with next!"

Frequently asked questions

How are patients added to the waitlist?Waitlist
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There are four ways patients can join the waitlist. First, when patients are initially prompted to schedule their plan of care, they can opt into the waitlist for any visits that don’t have available times available to them. Or, patients can simply reply to any text received from Penciled and ask to join the waitlist or update their waitlist status. Additionally, if the front office has printed out the waitlist QR code, patients can scan that QR code and join the waitlist. Lastly, the front office can add patients to the waitlist at any time.
My therapists write “2–3 times per week” in the “Other” field in WebPT. How will Penciled schedule?Plan of Care
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If the custom field stores the frequency, Penciled will parse it and schedule the highest allowable cadence.
Can you customize reminder messages?Reminders
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Yes—use templates with variables (provider name, appointment time, etc.).
What happens if we manually schedule someone in a slot that has a hold?Scheduling Rules
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If a block remains on the WebPT schedule, Penciled will not schedule into that time, even if you manually overbooked.
Can we add the clinic phone number to messages?Messaging
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Yes—templates are fully configurable and the AI follows your latest template.

Still have questions? Email us at support@penciled.com

Built for WebPT clinics
50+ clinics already onboarded

Clinics like yours are already ahead.

Every month without Penciled is visits lost and hours wasted. Join 200+ providers who've already made the switch.

  • 14.8% more visits occurred (Marketplace)
  • Automated reminders & waitlist
  • Self-scheduling for evals & follow-ups
  • Plan-of-care compliance nudges

Go live in days. Payback within your first month.